Abstract Aimee on Driving Dry

Drive Dry with sportshuttle and Abstract Aimee on 2 Oceans Vibe Radio

For some inexplicable reason, many South African’s do NOT comply to some very antiquated social norms that the rest of the Western World seems to have assimilated into its respective cultures with ease. The most prevalent of which is driving whilst under the influence. Every Festive Season, every Easter and throughout most of the each year’s religious celebrations and public holidays, our local media is awash with the collective horror-story of lives lost and people maimed on our roads.
As a food and wine journalist, I attend many food and wine festivals annually, I attend soiree’s, functions, parties and festivals of every description. Bare in mind, to attend the average foodie festival you’ve got to have about a grand’s worth of disposable cash.


I’m always reluctant to come across as being judgemental in my articles, and in no way, do I believe that everyone is to blame. One can’t generalise about these sorts of things and one can’t finger point and say “they” are the problem. But I can attest to what I see, and I see a lot of very inteligent afluent people risking their lives and the lives of their families week in and week out. What I don’t see is people using private transport to get themselves to and from these events safely.
As a brand ambassador for sportshuttle, I’d like to encourage all of my fans, listeners and followers to consider how parting with just a nominal bit of extra cash to take a CAB to your next event can have a serious impact on your life. It can keep you out of jail, keep you alive, prevent you from hurting those you love or those you have never met. It can ultimately be the difference between the rest of your life – and the end of your life. Do the right thing. Take a cab.


By contributor and radio presenter, Aimee Eveleigh Gordon.


Please note that sportshuttle do not take the opinions of all its external contributors. If you take offense to any of the content posted by our contributors, please be sure to inform us by commenting on the posts.

WIN a 3-Course Lunch with Noble Hill!

Win a Noble Hill lunch for two

A Lunch Royale

sportshuttle, together with 2oceansvibe’s What the Food Show, are at it again, giving one lucky person a chance to spoil their bestie, whoever that may be, at Noble Hill wine estate.

The Prize

We’re treating a food and wine aficionado to a luxurious lunch for two worth R500 at Noble Hill’s Coescha restaurant. And that’s not all. When dining on a wine estate, chances are that you and your partner will indulge in a glass or two of the grape juice. So it only makes sense for sportshuttle to throw in a return taxi ride (to keep you and your partner in “dine” safe and sound). This part of the prize covers a fare to the value of R900.

Entering is Easy

1. LIKE or FOLLOW a social profile of your choice.

2. LOCATE the competition social post and TAG the friend you’ll be taking with you. (Entering via Facebook? Remember to COMMENT ON THE POST DIRECTLY, or we won’t be able to let you know if you’re the winner).

3. SHARE or RETWEET the competition social post.

Noble Hill and the Coescha Restaurant

Located in Paarl at the foot of the Simonsberg Mountains, Noble Hill wine estate boast 30 hectares of vineyard that produces both grapes for red and white wines. The estate is also home to four olive varieties, which are hand harvested to produce extra virgin olive oil.

On the grounds is restaurant Coescha – Spanish for “harvest” and aptly titled seeing that it is located next to the harvest area of the wine estate. Using ingredients grown on the farm where possible, the restaurant strives to serve only the freshest dishes – consisting of predominantly Latin flavours.

Closing Date: 26 January 2016

Terms and Conditions

  • All persons entering the sportshuttle 3-Course Lunch at Noble Hill “Competition” (“the promotional competition”) (“the entrants”) agree that the competition rules as set out in these terms and conditions are binding on them.
  • Nothing in these terms and conditions is intended to, or must be understood to, unlawfully restrict, limit or avoid any rights or obligations, as the case may be, created for either the entrant or the promoter in terms of the Consumer Protection Act, 68 of 2008 (“the CPA”).
  • The entrant acknowledges that by submitting his or her entry to the competition he or she has been given an appropriate opportunity to first read these terms and conditions before entering and he or she understands and agrees to the terms and conditions.

Rules of the Competition

  • This promotional competition starts on 14 January 2016 and ends 26 January 2016.
  • The prize:
  • One (1) winner will receive a 2-course lunch for two at Noble Hill wine estate, valued at R500, and a ride in a sportshuttle taxi to and from the venue, valued at R900.
  • Winner must supply an address where the taxi is to collect them from.
  • Travel to Cape Town must be for the winner’s account.
  • In order to qualify as an entrant for this promotional competition:
    • the entrant must live in the Republic of South Africa;
    • the entrant must provide correct and full personal details, as required;
    • the entrant cannot be a juristic entity and must be an individual; and
    • the entrant must be 18 years old or older.
  • To enter the promotional competition, the entrant must:
    • LIKE or FOLLOW sportshuttle on Facebook or Twitter
    • TAG, on the social post, who you’ll be taking with you
    • SHARE the competition from sportshuttle’ Facebook or Twitter
  • The promoters, sportshuttle and any related entity – directors, members, partners, employees, agents or consultants, the suppliers of goods or services in connection with this promotional competition, or any other person who directly or indirectly controls or is controlled by the above names parties and their respective spouses, life partners, business partners or immediate family members are not permitted to participate in this promotional competition.

Selection of Winners

  • Winners will be selected on Tuesday, 26 February 2016 (this date is subject to change without notice) and announced on the Sports24hrs website and on 2oceansvibe Radio’s what the Food Show with Abstract Aimee. Announcement will only take place once the winner has been formally notified.
  • The entrants to whom the prizes will be awarded to will be selected through a random draw.
  • The winners will be contacted via the competition social media post, email or telephonically on Wednesday, 27 January 2016 (this date is subject to change without notice). sportshuttle reserves the right to disqualify a winner if he/she does not respond to the email or telephone call within 24 hours of winner selection and select a replacement winner from the competition entries. In such circumstances, the replacement winner shall be contacted via email or telephonically by sportshuttle as soon as reasonably practicable and shall be required to respond to sportshuttle in the manner set out in such correspondence. In the event that the replacement winner fails to respond to sportshuttle as required, then the provisions of this clause shall apply to that new winner in the same way as if he/she were the original winner.
  • sportshuttle reserves the right to amend the terms and conditions as well as terminate the Competition at any time. In the event of such termination, all participants agree to waive any rights that they may have in terms of the Competition and acknowledge that they will have no recourse against sportshuttle, its advertising agencies, advisors, suppliers and nominated agents.


  • By entering the competition in accordance with its terms, you are entering a promotional competition for the purposes of the Consumer Protection Act, 2008 (“CPA“) and the promotional competition will be conducted in accordance with the relevant provisions of the CPA. Should you win a prize in the competition, you undertake to expeditiously do all things necessary to enable the promoter/sponsor to comply with its obligations under the CPA including, but not limited to (i) providing such personal information as may be required in order to facilitate handing over the prize (including providing proof of address and identity number) and (ii) signing receipt of the prize upon its delivery.
  • The promoter shall conduct the competition, and the promoter’s decision on any matter related to the competition, including the selection of prize winners is final and no correspondence will be entered into. The names of the prize winners will be published on the sportshuttle website. Winners may be requested to take part in the promoters’ publicity campaigns or to allow their names and likenesses to be used by the promoter for promotional purposes. Winners are, however, entitled to decline such request.

5 travelling tips for New Years

New Years travelling tips in Cape Town 2015

If you’ve lived in summery Cape Town long enough, you will know that when it comes to New Years eve and New Years day, getting around the city requires a methodical approach. Here are 5 Cape Town New Years traveling tips taken from 10 veteran taxi drivers to help you safely navigate around without needing a town planning degree.

Tip 1

The name given to the inner city, The City Bowl is no coincidence. You need to treat it like a bowl on NY and drive around it, not through it. We guarantee you a more efficient traveling experience.

When traveling into the city from Southern Suburbs use

  • De Waal Drive

When traveling to Clifton or Camps Bay use

  • Kloof Nek road

When traveling into the city from Southern Suburbs use

  • Nelson Mandela BLVD

Navigating through the city use

  • Camp Street
  • Russel Street
  • Buitenkant Street
  • Roeland Street
  • Hertzorg Street
  • Walter Sisulu Av

Tip 2

When traveling into the city or the Atlantic Seaboard, it’s a good idea to consider a combination of public transport options. Using these additional modes of transport can add to a unique experience. Below are route time tables for alternative transport options.

Tip 3

We are huge advocates of responsible driving. Every New Years we witness 100’s of drivers arrested on DUI charges. Be smart and call a cab if you drinking tonight. It is the responsible thing to do.

Tip 4

Travel with known taxi companies – its always wise to research taxi companies and their reputations. Cape Town has been filled with illegal taxi operators over the last 3 years, crime statistics show an alarming spike in attacks in pirate taxis, often the case where customers are taken advantage of when intoxicated. We encourage vigilance; look for the branded cabs and only use taxi services, which have long standing reputations.

Tip 5

Find alternative available parking options on the out skirts of the city and consider walking to your destination to avoid sitting in hours of traffic which shouldn’t take longer than 15min walk.

Follow these tips and you could save yourself allot of time and stress this NY.

We at the Baker Group wish you a safe and enjoyable New Years.


Cape Town travel tips on how to travel on New Years


sportshuttle invests in taxi Industry

sportshuttle-taxi-airport pickup

sportshuttle and TETA invest in the S.A Taxi Industry

“It all starts with our culture and values; drivers are the face and heart of our Taxi business and it is imperative we invest in their futures” say’s MD of sportshuttle, Ayub Baker. The family owned business mimic’s that of their own family. “We want to build a business which models the culture and values that of our own family” says Baker. In the next 3 months, sportshuttle will be offering 30 Individuals, with the support of TETA (Transport Education Training Authority), one year full time driving contracts. The drivers who successfully complete their 10 module TETA Training courses, and who receive their National Diploma in advanced driving, will be considered as full time employees instead of independent contractors.

Training with sportshuttle

The training is designed to cover a range of competences which assists the individuals with complex social skills, and in turn contributes to their communities, their families and their society. The training programme was initiated to add value to transformation in an industry where fundamental education is required. The aim, is to enhance the drivers skills so that they become employable long term. These skills will further support career growth whilst developing their proficiencies to confidently manage personal distresses.

The 30 selected candidates were evaluated on a number of principles, including past driving experience, driving records, communication skills and their attitudes toward learning. This ensured that only the best and most willing candidates would be awarded this opportunity.

Research suggests that the taxi industry today employs many individuals affected by unemployment and poverty. In the 1980s, the metre taxi industry boomed thanks to the sea trade and foreign nationals visiting Cape Town’s ports; drivers found opportunity hustling and knowing their way around the city. Twenty years later, TETA was established to support this growing industry offering access to training resources.

Drivers can access these resources by association or when applying for employment with a company which is recognized by TETA. Being associated with this training academy makes sportshuttle a leading local taxi company who is not only striving for a better South Africa but which responsibly supports transformation in South Africa.

If you want to become a driver for sportshuttle, contact