Sport Taxis was founded 30 years ago by Ernest ‘Elvis’ Macdonald. He first carved his place in the transport industry by offering a small-scale taxi service with a single vehicle permit from the Mowbray taxi rank. However his bright yellow Toyota Corolla was out of place among the other combi taxis which occupied the rank, and Elvis soon identified Sea Point as a better business opportunity.

After a great deal of persistence and navigating endless red tape, he secured the road transportation board’s approval to open Sea Point Taxis which launched officially in September 1984. With no new yellow Toyota Corollas available that month, a salesman convinced Elvis to buy two red models to expand his fleet to three, and red became Sport Taxis’ signature colour.

Today the Sport Taxis fleet comprises 40 sedan taxis, of which 25 are VW Caddy diesel vehicles and 10 are VW Polo sedans. Sport Taxis offers a 24/7 taxi service via its call centre on 021 4474444


When travelling with Sport Taxis, your safety is of the utmost importance to us.

Essential safety features of our vehicles include

  • Driver and passenger airbags
  • High-level brake lights
  • ABS (Anti-lock Braking System)
  • ASR (Anti-Slip Regulation)
  • EBC (Engine Braking Control)
  • 3-point automatic seat-belts as well as ISO FIX child seat mountings on the seats in the passenger compartment

Vehicles are constantly under satellite surveillance and are in continual contact with the call centre via two-way radios.